Mahindra Retail combined with the online prowess of FirstCry.com to become the biggest retail player in the mother and childcare segment.
It has established itself as India’s largest baby and kids’ vertical player with a base of more than 1 Crore parents. They pioneered the omni-channel strategy in India, a strong network of 300+ retail outlets by adopting it right from the inception in 2009/2010.
Zhooben Bhiwandiwala
President- Mahindra Partners & Group Legal
Member of The Group Executive Board