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Building India’s largest parent community through ecommerce
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Commerce brings profits, community brings loyalty., powered by Mahindra Retail, is India’s biggest retail player in the mother and childcare segment. With a 1-crore strong community of parents, they cater to every child’s and their parent’s needs through their online platform as well as a strong network of 300+ retail outlets.

Mahindra Partners Perspective

FirstCry has built a franchisee led, capital-efficient and omni-channel business model.

They are focused on serving diverse parenting needs, providing plenty of options for consumers to choose from – be it brands, designs, prices or products. It is well poised to expand its business model globally and build one of the largest parenting community.

Message from our leadership
Message from our leadership

Mahindra Retail, while continuing to struggle with its business model, did clearly entrench the Mahindra brand with strong positive credibility among all its customers during the period it was an independent entity.

Zhooben Bhiwandiwala

President- Mahindra Partners & Group Legal
Member of The Group Executive Board