CERO (A Mahindra Accelo & MSTC Joint Venture) aims to recycle end-of-life vehicles in an environmentally-friendly way. They recycle cars, trucks, buses, two wheelers, industrial scrap and white goods using the best globally-recognized technology.
It uses world class equipment and processes to recycle vehicles so that there is zero damage to the environment. The steel and other materials are recycled and reused, thus saving natural resources. This recycling initiative aims to reduce carbon footprint through its eco-friendly practices and symbolizes an effort towards a zero-waste, zero pollution ecosystem.